In their every day life, consumers like to manage their time in an efficient way. Watching selected news that correspond to their preferences are a good way to save time and to stay up-to-date. The Northwestern University's Intelligent Information Lab has launched a new website: News At Seven. This website has the particularity to show to consumers the news that are related to their habits and interests. Users can write their zip code to have local news also. The show is presented by a virtual anchor and customize for every person. This is possible by a computer program. The news are generated by the program itself that is searching on different websites for news and even for videos and pictures. The information is very topical, the users can come one hour after and there will be a bunch of new information. An important point for this kind of website is the reliability, the program put the references for the news and only a blog website is consulted.
Suppose the fact that News At Seven becomes very popular and decides to sale advertisement space, two forces that would be interesting to look at, in the Porter’s Model, would be the bargaining power of suppliers and the rivalry among existing competitors.
Concerning the bargaining power of suppliers, there is a few trends that will stimulate entry of those kinds of websites. The customization is an actual trend and companies are ready to sponsor websites that are visited by their target audience. Selling advertisement space represents an opportunity. The supplier power of targeted websites is low because there are a lot of suppliers. News At Seven will probably do not have a competitive advantage comparing to its rivals. Its real value is the concept; the cost does not seem to be very high, so for that reason, some companies will maybe copy it and the competition will intensify if the inventors of the News At Seven do not buy a patent.
For the moment, it seems to be the only website that offers news that are customize and up-dated every 20 minutes, but there is already competition. When you are visiting a website, a lot of them offer you the opportunity to receive news or even horoscope directly in your email box. So, you have access to news that you are interested in. A more indirect competition is the fact that people have favourite website and they consult them everyday to see if there is a new article. The arrival of News At Seven confirms the importance of customization and they will have for sure an impact on website that will increase their focus on their target segments.
The News At Seven project is not totally complete, the creators have a lot of future objectives, as an example they would like to improve the personalization of their website by including reminder for agenda scheduled and topics that interest your friends on Facebook.
----, News At Seven Beta Launch!, News at seven, October 29, 2007
http://newsatseven.com/blog/?p=11
----, News At Seven, InfoLab Nothwestern University,
http://infolab.northwestern.edu/project.asp?id=40
Suppose the fact that News At Seven becomes very popular and decides to sale advertisement space, two forces that would be interesting to look at, in the Porter’s Model, would be the bargaining power of suppliers and the rivalry among existing competitors.
Concerning the bargaining power of suppliers, there is a few trends that will stimulate entry of those kinds of websites. The customization is an actual trend and companies are ready to sponsor websites that are visited by their target audience. Selling advertisement space represents an opportunity. The supplier power of targeted websites is low because there are a lot of suppliers. News At Seven will probably do not have a competitive advantage comparing to its rivals. Its real value is the concept; the cost does not seem to be very high, so for that reason, some companies will maybe copy it and the competition will intensify if the inventors of the News At Seven do not buy a patent.
For the moment, it seems to be the only website that offers news that are customize and up-dated every 20 minutes, but there is already competition. When you are visiting a website, a lot of them offer you the opportunity to receive news or even horoscope directly in your email box. So, you have access to news that you are interested in. A more indirect competition is the fact that people have favourite website and they consult them everyday to see if there is a new article. The arrival of News At Seven confirms the importance of customization and they will have for sure an impact on website that will increase their focus on their target segments.
The News At Seven project is not totally complete, the creators have a lot of future objectives, as an example they would like to improve the personalization of their website by including reminder for agenda scheduled and topics that interest your friends on Facebook.
----, News At Seven Beta Launch!, News at seven, October 29, 2007
http://newsatseven.com/blog/?p=11
----, News At Seven, InfoLab Nothwestern University,
http://infolab.northwestern.edu/project.asp?id=40
DALEY, April, Customized newscasts coming to your computer, CNN, October 16, 2007 http://www.cnn.com/2007/TECH/10/15/cnnu.newscast/index.html
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